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GS1 Digital Link QR Code

The camera app can scan this. The Zebra app can scan this.

A GS1 Digital Link QR Code stores a normal web address that contains the product's GTIN and optional details such as batch or expiry. Shoppers' phones open the brand page, while checkout scanners read the same code as a product number.

Also called GS1 Digital Link, Digital Link QR, Sunrise 2027 QR, 2D barcode at POS.

In this family

Specifications

StandardGS1 Digital Link standard (URI syntax) + ISO/IEC 18004; GS1 2D in Retail guideline
Character setHTTP(S) URI with GS1 Application Identifiers as path/query (e.g. /01/GTIN/10/batch)
CapacityAs QR Code; URI length chosen by the brand
Error correctionQR Reed-Solomon; GTIN check digit inside the URI
Dimension2D matrix
OriginGS1; GS1 US board set 'Sunrise 2027' in May 2020 – goal: retail POS able to read 2D barcodes by end of 2027

Where it is used

Retail packaging (dual-marked next to EAN/UPC), consumer engagement, traceability, recalls

People use it for retail packaging (dual-marked next to EAN/UPC), consumer engagement, traceability, recalls.

The camera app returns the web address. It does not open it.

Example

https://id.gs1.org/01/09506000134352/10/ABC123

Scan and create

Create this code opens the barcode generator with this symbology and the sample text filled in.

The camera app can scan this and shows it as QR Code. It returns the raw text. It does not open links, look up products, or start a payment. The desktop companion types that text into the focused field.

The Zebra app can scan this. It returns the raw text.

Related codes

Questions

What is Sunrise 2027?

Sunrise 2027 is GS1's name for the move toward 2D barcodes at retail, so one symbol can carry a product number and a web address. This page describes the web-address form. The camera app returns that address. It does not open it.

How is a GS1 Digital Link QR different from a normal QR code?

A GS1 Digital Link is a normal QR Code whose text is a web address containing a GTIN. The camera app can scan this and shows it as a QR Code. It returns the address. It does not open the page.

Can I scan a GS1 Digital Link QR with any app?

The camera app can scan this. The Zebra app can scan this. Both return the raw text. The app does not open the link or treat it as a checkout scan.